10 Black Owned Businesses You Should Know About (and absolutely be shopping!)
You saw the Instagram carousel post, now here’s everything you need in one place—all the links to shop the products I mentioned. No need to search, no need to guess—I got you.
Supporting Black-owned businesses isn’t just about making a purchase—it’s about keeping our dollars in our community and celebrating brands that actually see us. These businesses are delivering quality, innovation, and products we can trust.
So if you’re ready to shop smarter and support brands that deserve the spotlight, keep scrolling for every link you need! ⬇️⬇️⬇️
1. Obioma - African heritage meets modern fashion.
I personally know the founder of Obioma, and his commitment to crafting unique, size-inclusive pieces is unmatched. I own three stunning pieces, but my absolute favorites? The Odeluwa Kaftan, made from vibrant African cotton that fits like a dream, and the Adaugo Kaftan, crafted from soft African silk that feels like luxury on my skin. These aren’t just clothes—they're wearable art.
2. TGIN (Thank God It’s Natural) - Healthy hair, the natural way.
When I attended the launch of their Miracle Styling Line, I wasn’t sure what would work for my locs—until a stylist recommended their Rose Water Hydrating Shampoo & Conditioner. My hair loves rose water, and this duo leaves my locs softer than ever. I seal it all in with their Argan & Coconut Oil Hair Oil, and my moisture levels have never been better. If you’re looking for clean, hydrating haircare, TGIN is that girl.
3. Rebdolls - Inclusive fashion that makes a statement.
I’ve been rocking Rebdolls for years, and what I love most? They’ve been committed to selling sizes 0-32 from DAY ONE—not just when it became trendy. Their designs are bold, trendy and never boring. Right now, I’m obsessed with my Metallic Wide Leg Pants & Shirt Set from their new collection, and let’s just say… heads turn when I wear it.
4. Black Girl Sunscreen - Sun protection made for us.
Last summer, Black Girl Sunscreen was my go-to, and I will never go back. Their sunscreen doesn’t leave a white cast (finally!), hydrates like a dream and comes in a super convenient spray bottle. Plus, they just dropped Sungloss—because YES, our lips need sun protection too. Hydrated, protected and glowing? Check, check, and check.
5. SOKO - Jewelry with a purpose.
I’ve always loved a statement piece, and SOKO’s handcrafted designs are truly one-of-a-kind. They work directly with Kenyan artisans to create stunning, high-quality pieces—so when I gifted some to my sister, I knew I was passing down something meaningful. Recently, I picked up some stackable rings, and I love how unique their designs are. Jewelry made with intention, impact, and undeniable style—SOKO delivers.
6. Melanin Fleece Tights - The ORIGINAL Fleece Lined Tights.
I bought my first pair w/o knowing they were created by a Black woman (the horror! I know!) But once I found out, I made sure to support the real deal. The quality? Way better than the knockoffs, and they last. It’s wild how many big brands have stolen this concept and profited off of it. So let’s be clear: THIS is the brand that started it all. I’m wearing a size 2X/3X in Caramel.
7. Black Girl Vitamins - Because we deserve wellness too.
Every single year, my doctor tells me I’m Vitamin D deficient (sound familiar? 😩). I knew I needed a supplement, but nothing really spoke to me—until I found Black Girl Vitamins. Their Vitamin D Gummies are actually tasty and have been a game-changer for my energy and mood. We pour so much into others—it’s time to pour into ourselves.
8. D'IYANU - Bold ready-to-wear African fashion
I came across D’IYANU years ago, and their pieces have been a staple in my wardrobe ever since. Their new Black & Yellow Blazer has me feeling like a boss, and their menswear? I'm lowkey waiting to secure a new boo so I can start shopping in that section too. Use code “DIYTRIBE15” for 15% off your order.
9. SPGBK Watches - Style with a story.
After my Apple Watch tragically met its end (RIP 😭), I didn't want another smart watch. I wanted to go back to traditional timepieces. SPGBK Watches caught my eye because they’re comfortable, affordable and have a larger mission behind them--to support HBCUs. I bought the Black & Gold and Milk Chocolate watches, and now, every time I check the time, I’m reminded that my purchase supports something bigger.
10. Simpleaf - Good for your body. Good for the planet.
I had the chance to meet Simpleaf’s founder, and I love what they stand for: ending hygiene inequality around the world. Plus, their products? SO GOOD. Their Fresh Shower Body Wipes are a lifesaver for post-gym errands or just a long day out. And their Single-Wrapped Flushable Wipes in Lavender? Let’s just say I never leave home without them!
Now that you’ve got all the links, it’s time to put action behind the support. Shopping Black-owned isn’t just a one-time thing—it’s a commitment to circulating our dollars, uplifting our communities, and making sure these businesses thrive beyond just a trending moment.
Whether you’re grabbing a new wardrobe staple, upgrading your self-care routine or investing in wellness, every purchase is a step toward economic empowerment and legacy building.
So tell me—which brands are already your faves, and which ones are you excited to try? Drop a comment, share this with a friend and let’s keep amplifying the businesses that deserve it. The work doesn’t stop here!
Until next time lovelies,
Ellie M
