10 Women Owned Businesses To Shop During Women’s History Month
As we celebrate Women’s History Month and gear up for International Women’s Day, there’s no better time to spotlight the incredible women making waves in business. Supporting women-owned businesses is more than just shopping—it's a way to uplift, empower, and celebrate the creativity, resilience, and passion women bring to the table.
I’ve personally tried, tested, and fallen in love with these 10 women-owned brands. They’ve made an impact not only in my wardrobe and lifestyle but also in the way they approach inclusivity, ethics, and community. So, if you’re looking to support some incredible women this month (and beyond), here are some of my absolute favorites.*
1. What Lo Wants (@whatlowants)
A few years ago, when I launched my podcast, I had the privilege of interviewing Lauren Gray, the founder of What Lo Wants. Her story stuck with me—not just because of her commitment to ethical plus-size fashion (a rarity in this space), but also because of her passion and vision for creating pieces that feel as good as they look.
Lauren started What Lo Wants exclusively for curvy women but soon expanded the line to include sizes XS-5X because, quite simply, women of all sizes fell in love with her designs. Every piece is designed and produced in Los Angeles, with an emphasis on quality, proper fit, and inclusivity. And trust me—the fit and quality? Impeccable.
What makes Lauren’s story even more inspiring is how deeply personal her journey into fashion was. She grew up loving design but struggled to find clothes that felt authentic to her style in her size. This brand isn’t just about clothes—it’s about representation, self-love, and empowering women to dress confidently at any size.
Why I Love It:
Ethical, size-inclusive fashion
High-quality pieces designed for curves
Impeccable fit and trend-forward designs
2. SOKO (@shopsoko)
If you love jewelry with a purpose, you’ll fall for SOKO. This brand is dedicated to sustainable and ethical practices, working with artisans in Kenya to create handmade, 24k gold-plated jewelry from recycled brass. Their commitment to fair trade and empowering local artisans has earned them a Certified B Corp status—meaning they’re the real deal when it comes to ethical business.
I’m currently obsessed with their stackable rings, and I’ve also gifted their earrings and necklaces to family members. The quality is top-tier, and each piece carries a story.
Why I Love It:
Ethical, artisan-made jewelry
Sustainable materials with beautiful craftsmanship
Certified B Corp
3. Abbott Lyon (@abbottlyon)
If luxury jewelry without the luxury price tag sounds appealing, Abbott Lyon is for you. One of the best parts? Almost all their pieces are customizable. I own a gold clover bracelet with my name engraved on it, a tennis bracelet, and a gold choker with my initials—each piece feels personal and special.
Abbott Lyon’s jewelry is tarnish-resistant, comes with a 2-year warranty, and is perfect for everyday wear or gifting. Their designs strike the perfect balance between trendy and timeless.
Why I Love It:
Customizable luxury jewelry
Tarnish-resistant with a 2-year warranty
Affordable price point without sacrificing quality
4. Candle & Cole (@candleandcole)
I stumbled upon Candle & Cole at a farmer’s market in Indianapolis, and I’m so glad I did. Her candles are more than just candles—they’re works of art. Made with soy wax, they smell incredible and the designs are absolutely stunning.
But the real game-changer? Her wax sachets. These beautifully crafted sachets double as natural air fresheners. You can hang them in your car, stash them in your closet, or even pop them into shoes that need a little freshening up (we’ve all been there). Plus, they last up to 60 days.
Why I Love It:
Handmade soy candles with beautiful designs
Long-lasting wax sachets
A small-batch, woman-owned business
5. Rebdolls (@rebdolls)
Rebdolls holds a special place in my wardrobe. Their commitment to size inclusivity is unmatched—they offer styles in sizes 0-32, and everything is bold, trendy, and unapologetic. I have a serious Rebdolls collection, including a pink sequin dress, metallic wide-leg pant set, green mesh bodycon, and even a couple of silver statement dresses.
What makes Rebdolls even more incredible is their community. When the brand almost went out of business last year, their customers raised $100K in just two weeks to save them. That’s real love and real impact.
Why I Love It:
Inclusive sizing from 0-32
Bold, statement-making styles
A brand that truly values its community
6. Black Girl Vitamins (@blackgirlvitamins)
For years, my doctor kept telling me the same thing: I’m Vitamin D deficient. Like clockwork. I knew I needed a supplement but wasn’t sure where to start—until I found Black Girl Vitamins. They create vitamins specifically for Black women, focusing on common deficiencies and unique health needs.
The Vitamin D gummies are delicious (seriously, I look forward to taking them), and I love that they make prioritizing my health feel easy and accessible.
Why I Love It:
Vitamins formulated for Black women
Tasty and effective Vitamin D gummies
Focused on improving health outcomes for women of color
7. Black Girl Sunscreen (@blackgirlsunscreen)
Let’s talk sunscreen, shall we? A couple of years ago, I met a 63-year-old woman who looked like she was in her 40s. Her secret? Sunscreen—every single day. Since then, I’ve been religious about SPF, and Black Girl Sunscreen® is my go-to.
Their sunscreen is designed specifically for melanin-rich skin—hydrating, lightweight, and zero white cast. I also love their Sungloss® Lip SPF—because our lips deserve protection too!
Why I Love It:
Sunscreen made for melanin-rich skin
Hydrating formulas with no white cast
Innovative products like SPF-infused lip gloss
8. D’IYANU (@diyanu)
If you’re into African-inspired fashion, D’IYANU is a must. Their pieces are bold, vibrant, and thoughtfully designed. The sizing goes up to 3X, and they have something for everyone—from ready-to-wear dresses to statement blazers.
My latest purchase? A black and yellow blazer that I’ve been styling as a dress because, why not? Their menswear line is also amazing if you want to get your significant other into some bold, stylish pieces. If a piece is sold out, turn on the “Notify Me When Available”! D’IYANU does restocks if enough people request it.
✨ Use my code “DIYTRIBE15” for 15% off your order.
Why I Love It:
African-inspired, ready-to-wear fashion
Well-made pieces
Bold prints and unique designs
9. Yanel Naturals (@yanelnaturals)
I discovered Yanel Naturals at a work conference in Chicago and immediately fell in love. Before this, I never used body oils, but now I can’t imagine my routine without them. Their Lavender Body Oil and Body Butter are absolutely divine.
All of their products are handmade, 100% natural, and leave your skin feeling soft, hydrated, and glowing. And let’s be real—ashy skin is not the vibe.
Why I Love It:
Handmade, all-natural skincare
Luxurious body oils and butters
Woman-owned and Chicago-based
10. ALLY Shoes (@allyshoes)
Let me introduce you to ALLY Shoes—the answer to every woman who’s ever thought, “I love heels, but they hurt so much!” Founded by Samantha Dong after a foot injury that left her unable to wear heels, ALLY was created with comfort and style in mind. She partnered with a podiatrist to design heels that are actually pain-free.
ALLY offers sizes 4.5-12 with four width options (narrow, medium, wide, and double-wide). They even offer at-home fittings so you can find your perfect size. I currently own three pairs and have a yellow block heel on the way. Yes, they’re a splurge, but they’re 100% worth it.
✨ Use code “ELLIE40” for $40 off your first pair of heels.
✨ Use code “ELLIE10” for 10% off flats or boots.
Why I Love It:
Comfortable, podiatrist-designed heels
Wide range of sizes and widths
High-quality, stylish shoes that last
Why Supporting Women-Owned Businesses Matters
Celebrating Women’s History Month and International Women’s Day isn’t just about acknowledging women’s achievements—it’s about actively supporting their endeavors. Women-owned businesses bring innovation, passion, and representation to industries that have historically left them out.
When you shop from women-owned brands, you’re doing more than buying a product—you’re supporting someone’s dream, hard work, and the communities they care about.
✨ Shop women-owned businesses this month—and every month.
✨ Know a women-owned brand I should check out? Drop it in the comments!
Together, we can uplift, support, and celebrate the incredible women behind these businesses—not just during Women’s History Month or on International Women’s Day, but all year long. 💕
*DISCLAIMER: I use some affiliate links. This does not change the price of what you buy. It just means that a small commission goes to me for helping to spread the word. This helps support my blog and allows me to continue making posts like these.
